8Feb/100
2010 Thought You Knew Us Calendar
The TyK Project was created to address modern day stereotypes of women. Frustrated with being pegged as either mechanically savvy but asexual, or cute but inept with their bikes, these PinUps showcase the dual nature that women cyclists embody.
The Ladies of TyK are everyday cyclists. They are not models. These women ride the streets of Chicago for a living, for transportation, or just for fun. But once in the photo studio, they’re given a chance to show off their femininity.
The Ladies who participate in the TyK Project learn to embrace their sexy side, too often crushed down in favor of being taken seriously.
The PinUp Calendar forces people to look at the women they see every day, dirty and greasy, riding their bikes out on the street, as feminine and sexual beings. It forces people to realize that just because a woman is wearing a dress doesn’t mean she’s unable to fix a flat.
The Proceeds from the TyK Project go directly to the Chicago Women’s Health Center [CWHC]. Providing health care and health education to women in Chicago, they have long filled a gap in the US health care system. TyK is proud to give CWHC a leg up.
Below are a few snapshots from the 2009 Calendar. Calendars are available here.
